|From the official Zen Cart website
Zen Cart truly is the art of e-commerce; a free, user-friendly, open source shopping cart system. The software is being developed by group of like-minded shop owners, programmers, designers, and consultants that think e-commerce could be and should be done differently. Some solutions seem to be complicated programming exercises instead of responding to users' needs, Zen Cart puts the merchant's and shopper's requirements first. Similarly, other programs are nearly impossible to install and use without an IT degree, Zen Cart can be installed and set-up by anyone with the most basic computer skills. Others are so expensive ... not Zen Cart it's FREE!
Zen Cart will deliver the ultimate online shopping experience to your customers. Navigating through your merchandise offerings is a breeze with Zen Cart, the program provides several "Spotlight" lists in addition to the traditional category to product links. Once a product is added to the shopping cart, secure checkout is a simple 3-step process. After providing the billing information, your customer chooses the shipping method. (multiple shipping methods including real-time internet shipping quotes are built-in) Next, a payment type is chosen from one of the popular payment modules. (PayPal and AuthorizeNet are just 2 of the included modules) Last, the customer reviews the order, shipping and payment choices, and confirms the order. You are immediately notified of the order and your customer automatically receives an e-mail confirmation.
Zen Cart gives web designers a robust and customizable electronic storefront that's easy to keep up-to-date with new features. It provides usable, intuitive and unobtrusive purchase flows right out of the box based on proven industry best-practices - there are no major revisions required to get things right for your clients!
One of the secrets behind its power lies in our robust template system that "abstracts" the look-and-feel from the code and logic behind Zen Cart. This enables you to give clients a truly custom solution that integrates quickly and perfectly with their existing marketing websites.